Offshore Workforces Good for Business and the Canadian Economy

Global workforces are enabling Canadian businesses to work smarter and focus on future business strategy according to international Diversify Offshore Staffing Solutions, which recently launched their North American operations, headquartered in Toronto, earlier this month.

Angela Vidler, Diversify CEO, said the Canadian expansion was fueled by the increasing number of enquiries coming from businesses in Canada and the US who are looking wider in their search for diverse and efficient workforces.

According to Ms. Vidler, it’s not just small businesses looking to fill roles cost effectively, but medium to large businesses who understand the value of offshoring.

“Contrary to what many people believe, offshoring is not outsourcing. Companies are investing in global teams to meet the increasing demands of their business, rather than cut corners,” Ms. Vidler said.

“While IT offshoring has been around in Canada for a few years, Canada is only now just realising the potential of offshoring other process and labour-intensive roles.”

“Some may be sceptical of offshoring and its impact on local job markets, but it in fact it can accelerate local employment opportunities by adding 1 to 1.1 jobs across high-value roles such as management, operations and strategic business development.”

“Overall, this can positively impact the efficiencies of a business and assist with scalability and future growth.”

“Utilising global time zones means work can still continue to be done even when local offices are closed for the day.”

“We are focused on ensuring a smooth relationship between our clients and their team members offshore – they are an extension of the team and that is very important to us.”

Diversify currently works with a number of Australian medium, large and listed businesses including fast-food chains, online retailers and telecommunication companies and is looking to replicate the model in Canada.

“We help businesses of all sizes leverage the power of high-performance offshore teams and there are many synergies between the Australian and Canadian markets, so it’s a good fit for us,” Ms. Vidler said.

Ms. Vidler said the company had appointed a Toronto-based Director of Sales, Mark Kalyta, to lead the international expansion of the business sales platform.

“It’s important for us to have roots on the ground in North America to ensure we work as closely as possible with clients through the offshoring journey.”

This article originally appeared in the Canadian Insider

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