Diversify branding to focus on extended global workforce

Diversify has announced a new branding approach and a new website to reinforce the company’s position as specialists in offshore staffing.

Diversify Offshore Staffing Solutions, as the business will now be known, is focused on helping clients realise their corporate potential through unlocking the power and value of an extended global workforce. This is a result of recent branding changes the company has made in an effort to establish their services for businesses.

Diversify OSS chief executive officer Angela Vidler said Diversify brought value to clients by assisting them to empower local employees, increase capacity and expand capability with skills they may not have had access to before.

“Our point of difference is how we help clients realise that offshore teams are not just about reducing costs,” Ms Vidler said.

“By making this small change in branding, we remove any ambiguity: we are offshore specialists; this is the primary focus of our business.”

A new website — www.diversifyoss.com — is underpinned by a new position statement: ‘Think globally, act globally, embrace digital change’.

“We want to articulate clearly that offshore teams are no longer only accessible to large multi-nationals, and that offshore teams can really add value to Australian and Canadian businesses,” Ms Vidler said.

“Offshoring is available to businesses of all sizes and Diversify can help them unlock the power and value of an extended global workforce. This is the Diversify difference,” she said.

The new website will be an excellent aide for Diversify clients and those thinking of offshoring, providing insight into the benefits of offshoring, how to overcome risks, and how Diversify approaches offshoring differently to other providers.

“We’ve introduced ‘Divercity’ to our website. Divercity represents all the exciting components that make up our global team and allows people to clearly identify with us as a global extension of their local workforce,” Ms Vidler said.

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